07-24-2009, 10:16 AM
There is certainly some truth to all of this, but you need to step a litle further back from the arguement to see what is actually happening.
The odd thing is that by definition, demand HAS to be in the drivers seat, BUT companies can't control demand. They CAN however control supply, so they have been trying to manipulate or artificially create demand by controlling the supply. This will only last so long before another company crops up to challenge that thinking by providing a set of value additions that people WANT (demand =p).
So I guess in a more short term sense you could make the arguement that supply is in the drivers seat - thing is, supply still gave them the keys.
The odd thing is that by definition, demand HAS to be in the drivers seat, BUT companies can't control demand. They CAN however control supply, so they have been trying to manipulate or artificially create demand by controlling the supply. This will only last so long before another company crops up to challenge that thinking by providing a set of value additions that people WANT (demand =p).
So I guess in a more short term sense you could make the arguement that supply is in the drivers seat - thing is, supply still gave them the keys.
Gameless (for now)