Bill Counts continue to decline

[OrsunVZ]

True, but stores also look to try and get the person to buy more than the gift card. Retail outfits prefer to sell gift cards due to the fact that the person who buys it has to come into the store (and possibly buy something for themselves) and then when the recipient comes in they may buy more than the gift card because "hey it's like 2 for 1!!"

Really interesting stuff though.