Apple

[Vanraw]

Imagine if Apple spent a mere one billion dollars developing something along these lines. The potential is huge and at worst they burn a billion dollars which was otherwise doing nothing. Imagine what kind of online world you could develop with a BILLION dollars. A goddamn billion dollars, and Apple could put one hundred goddamn billion dollars into it if it really looked like it was going somewhere.

Have you read Otherland by Tad Williams? Similar lines, but morphs into... well I wont say.

I'm going to check out Ready Player one.