Apple

[Jakensama]

In fact I'd say it's more likely. People have 100s or 1000s of dollars invested in the Apple ecosystem (music, movies, apps), and they are unlikely to walk away from that. But it's very easy to change your search engine.

Between things like spotify and netflix, the value of already owned music and tv shows is becoming less and less relevant.

I havent listened to one of my mp3s in forever