Amazon

[Grieve]

The same was said about iPods, when a zillion cheaper MP3 players came out. All the pundits predicted consumers would go for the cheaper options. 10 year later, the iPod still utterly dominates the market. Even after a year of the Kindle Fire at $199, the iPad still has 68% of the worldwide tablet market. Amazon has 5%.

http://www.bgr.com/2012/08/02/ipad-marke...blets-idc/

Still, I think both Apple and Amazon will do well, and the likes of Samsung will get the shaft. As one financial site put it:

Amazon is the Wal-Mart of tablets. And Apple is the Tiffany's (TIF). Both strategies can work. I just feel bad for whoever's caught in the middle.